Worse on Purpose is an investigative newsletter about how private equity and brand licensing degrade the products you used to trust. I'm Keyana Sapp, the writer behind it.
I cover the corporate machinery underneath consumer goods, the supply chain choices that make things measurably worse, and which brands have managed to keep their quality intact.
No PR pitches, no sponsored coverage, and nothing flattering written because someone paid for it.
Every ad and affiliate link is one I approve by hand, and advertisers have no say in where they land in The Ledger.
Worse on Purpose is reader-funded. If you want to help keep it that way, you can support the work.
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Questions, reader notes, or a brand you want looked into. I read every email that comes in.
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Know a brand that's quietly gotten worse? Send it. Anonymous is fine.
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If you work inside an industry I cover, I want to hear what you're seeing, on or off the record.