Worse on Purpose is an investigation into how the brands you trust got cheaper to make, quicker to break and who profited from the decline.
I'm , the writer behind it.
Each edition takes apart an entire industry: how the category got hollowed out, who profited, and which brands still hold the line.
No PR pitches, no ads and nothing flattering written because someone paid for it.
If I ever do work with sponsors, they'll be heavily vetted against strict criteria that you’ll know about up-front. That applies here and in The Ledger.
Worse on Purpose is entirely reader-funded. If you have found it useful, you can .
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Questions, reader notes, or a brand you want looked into. I read every email that comes in.
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Know a brand that's quietly gotten worse? Send it. Anonymous is fine.
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If you work inside an industry I cover, I want to hear what you're seeing, on or off the record.