Worse on Purpose is an investigation into how the brands you trust got cheaper to make, quicker to break and who profited from the decline.
I'm , the writer behind it.
Each edition takes apart an entire industry: how the category got hollowed out, who profited, and which brands still hold the line.
Worse on Purpose is 100% reader funded. No ads, no affiliate links, no sponsors and nothing flattering written because someone paid for it.
If you have found it useful, you can support the work by becoming a member or donating.
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Questions, reader notes, or a brand you want looked into. I read every email that comes in.
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Know a brand that's quietly gotten worse? Send it. Anonymous is fine.
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If you work inside an industry I cover, I want to hear what you're seeing, on or off the record.