Your favorite brand got worse on purpose. I write about why.
Apr 9, 2026
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15 min read
How an Italian orphan built a $27 billion monopoly that controls the brands, the stores, the lenses, and the insurance.
Mar 31, 2026
How TTI and Stanley Black & Decker took the same playbook in opposite directions.
Mar 23, 2026
7 min read
In 1986, a corporation that made women's lingerie bought every backpack brand you've ever trusted.