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WORSE ON PURPOSE
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The Brand Ledger
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WORSE ON PURPOSE
Oliver Buchannon
Keyana Sapp

I write Worse on Purpose, an investigation into why the things you buy don't last... and who profits when they don't.

The World Cup Got Worse On Purpose

Jul 8, 2026

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8 min read

The World Cup Got Worse On Purpose

A final seat cost £83 at the last Euros. FIFA is charging £3,119 for this one.

Keyana Sapp
Keyana Sapp
The Mechanisms Of Enshittification

Jul 1, 2026

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10 min read

The Mechanisms Of Enshittification

How the things you buy get worse, who profits from it, and how to tell before you pay.

Keyana Sapp
Keyana Sapp
Whole Foods Got Worse On Purpose

Jun 24, 2026

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9 min read

Whole Foods Got Worse On Purpose

It started as a flooded little store the neighbors bailed out by hand. It became an arm of Amazon that scores its own workers on how likely they are to unionize.

Keyana Sapp
Keyana Sapp
Your Appliances Got Worse On Purpose

Jun 11, 2026

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8 min read

Your Appliances Got Worse On Purpose

Dozens of brands, five or six owners, and a fridge built to quit just after the warranty does.

Keyana Sapp
Keyana Sapp
Your Pet Care Got Worse On Purpose

May 27, 2026

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9 min read

Your Pet Care Got Worse On Purpose

How Mars, KKR, and JAB quietly bought up the clinics that treat America's dogs and cats, why your bill keeps climbing and the legal trick that lets a corporation own a practice in states where that is illegal.

Keyana Sapp
Keyana Sapp
Your Mattress Got Worse On Purpose

May 14, 2026

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8 min read

Your Mattress Got Worse On Purpose

The world's largest mattress maker now owns America's largest mattress retailer. The FTC tried to stop them and lost.

Keyana Sapp
Keyana Sapp
Your Dinner Got Worse On Purpose

Apr 29, 2026

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10 min read

Your Dinner Got Worse On Purpose

Restaurant prices keep climbing. The food keeps getting worse. There's a reason for both.

Keyana Sapp
Keyana Sapp
Your Favorite Brands Got Worse On Purpose

Apr 21, 2026

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11 min read

Your Favorite Brands Got Worse On Purpose

One company owns Brooks Brothers, Champion, Eddie Bauer, Billabong, Sports Illustrated, and the licensing rights to Elvis's likeness. They don't make a single product themselves.

Keyana Sapp
Keyana Sapp
Your Glasses Got Worse On Purpose

Apr 9, 2026

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10 min read

Your Glasses Got Worse On Purpose

How an Italian orphan built a $27 billion monopoly that controls the brands, the stores, the lenses, and the insurance.

Keyana Sapp
Keyana Sapp
Your Power Tools Got Worse On Purpose

Mar 31, 2026

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10 min read

Your Power Tools Got Worse On Purpose

How TTI and Stanley Black & Decker took the same playbook in opposite directions.

Keyana Sapp
Keyana Sapp
Your Backpack Got Worse On Purpose

Mar 23, 2026

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5 min read

Your Backpack Got Worse On Purpose

In 1986, a corporation that made women's lingerie bought every backpack brand you've ever trusted.

Keyana Sapp
Keyana Sapp

WORSE ON PURPOSE

Why your stuff stopped lasting, who profited, and what's still built right.

The Brand Ledger
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Every brand I've covered. Who owns them. Whether they're still worth buying.

© 2026 Worse on Purpose.
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