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WORSE ON PURPOSE

Apparel

Your Favorite Brands Got Worse On Purpose

Apr 21, 2026

One company owns Brooks Brothers, Champion, Eddie Bauer, Billabong, Sports Illustrated, and the licensing rights to Elvis's likeness. They don't make a single product themselves.

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WORSE ON PURPOSE

Why your stuff stopped lasting, who profited, and what's still built right.

The Brand Ledger
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Every brand I've covered. Who owns them. Whether they're still worth buying.

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