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WORSE ON PURPOSE

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Your Backpack Got Worse On Purpose

Mar 23, 2026

In 1986, a corporation that made women's lingerie bought every backpack brand you've ever trusted.

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WORSE ON PURPOSE

Why your stuff stopped lasting, who profited, and what's still built right.

The Brand Ledger
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Every brand I've covered. Who owns them. Whether they're still worth buying.

© 2026 Worse on Purpose.
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