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WORSE ON PURPOSE
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WORSE ON PURPOSE

Eyewear

Your Glasses Got Worse On Purpose

Apr 9, 2026

How an Italian orphan built a $27 billion monopoly that controls the brands, the stores, the lenses, and the insurance.

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WORSE ON PURPOSE

Why your stuff stopped lasting, who profited, and what's still built right.

The Brand Ledger
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Every brand I've covered. Who owns them. Whether they're still worth buying.

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