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WORSE ON PURPOSE

Footwear

Same Shoe, Different Factory

Jul 29, 2026

Only two major running brands still own their factories. The rest rent from the same pool of contractors. Many do so with no commitment past the current order.

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WORSE ON PURPOSE

Why your stuff stopped lasting, who profited, and what's still built right.

The Brand Ledger
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Every brand I've covered. Who owns them. Whether they're still worth buying.

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